GTM Fundamentals Workshop
Join us for a focused, high-value follow-up workshop to the GTM track at TiEcon2026. In this session, you will learn the core fundamentals that shape effective go-to-market execution, directly from operators and experts who have built and scaled successful companies. Expect practical ideas, sharp frameworks, and lessons you can apply right away.
Sessions:
Esteemed Speaker:
Anjai "AJ" Gandhi, PE/VC GTM Operating Partner & Founder, GTM Leader Society
Session 1 - Defining Your Ideal Customer Profile: 20 minutes
Learn why a clear Ideal Customer Profile is essential for focus, efficiency, and growth. This session will cover how to build a named account model and use it to sharpen your GTM strategy.
Esteemed Speaker:
Udi Ledergor, Chief Evangelist Gong
Session 2 - Courageous Marketing: 20 minutes
Discover scrappy, high-impact marketing practices for early-stage and scaling companies. Udi will share how bold marketing can help you stand out, build momentum, and create demand.
It covers:
Esteemed Speaker:
Anjai "AJ" Gandhi, PE/VC GTM Operating Partner & Founder, GTM Leader Society
Session 3 - The Proven Method for Scaling Your Business: 20 minutes
Explore a practical scaling framework inspired by Mark Roberge’s The Science of Scaling. This session will walk through the three key phases: product-market fit, GTM-fit, and growth and moat.