The way we consume media and experience sports is transforming at an unprecedented pace. From the battle between subscription vs. ad-supported content to the fragmentation of live sports rights and the meteoric rise of sports betting, the next wave of innovation will reshape how audiences engage, interact, and invest in entertainment. The Media & Entertainment track at TIEcon 2025 will decode the forces shaping the future of content and sports, offering a compelling look at where the industry is headed and what it means for creators, platforms, advertisers, and fans alike. Through data-driven insights, expert perspectives, and thought-provoking discussions, these sessions will deliver a roadmap for navigating disruption and seizing new opportunities in the evolving media landscape.