Go-to-Market
Go-To-Market (GTM) strategies are undergoing a fundamental shift, driven by the rapid adoption and evolution of AI. This transformation impacts building and scaling products, marketing, and IT infrastructure, demanding a reevaluation of traditional GTM approaches, roles, metrics, and buying processes.
At TieCon 2025, distinct sessions under the GTM track are scheduled for May 2, 2:30 PM - 4:30 PM, as seen from the eyes and lenses of CEOs, CMOs, and CIOs.
1. GTM Keynote: Jyoti Bansal in Conversation - “ From Startup to Scale in the AI Era”
Summary:
A deep dive conversation with Jyoti Bansal, a serial technology entrepreneur and venture capitalist, on building products and scaling GTM in the age of AI.
Abstract:
Jyoti Bansal, the visionary behind AppDynamics, Harness, and Traceable AI, and the co-founder of Unusual Ventures, will share his invaluable experiences and actionable strategies on building products, achieving product-market fit and developing effective go-to-market approaches, with a particular focus on AI. This session will provide practical takeaways and a deeper understanding of how to build and lead successful ventures in today's rapidly evolving landscape.
2. CMO SESSION: “Building the Marketing Flywheel: AI, Data, and Intelligent Engagement”
Summary:
In the AI era, marketing must balance two critical goals: scaling user engagement through data-driven, multi-channel strategies and deepening buyer relationships with intelligent, AI-powered account-based marketing (ABM). This session explores how collapsing traditional channels and leveraging AI reshape marketing into a flywheel that prioritizes engagement at both breadth and depth.
Abstract:
Marketing is evolving into a discipline focused on engagement, not just acquisition. AI and customer data platforms (CDPs) are driving a dual transformation: enabling scalable, real-time, multi-channel engagement with users while deepening buyer relationships through AI-enhanced account-based marketing (ABM). Traditional tactics, such as cold outreach and display advertising, are becoming saturated, necessitating a shift to personalized, engagement-focused strategies. This flywheel approach ensures continuous interaction, moving beyond linear funnels to integrated, data-driven experiences. Attendees will learn how to leverage AI and CDPs to scale user engagement across channels and create meaningful, consumption-based relationships with high-value accounts, ensuring sustainable growth in a competitive landscape.
3. CIO SESSION: “Selling AI to CIOs: How Enterprises Buy, Pilot, and Scale GTM AI Technologies”
Summary:
As AI reshapes the GTM landscape, tech founders and AI leaders must understand how CIOs evaluate, test, and implement AI-driven solutions. This session explores the enterprise buyer’s perspective—how CIOs think about incorporating AI into their GTM stack, their approach to risk and ROI, and the frameworks they use to pilot and scale new AI-powered technologies.
Abstract:
AI is transforming the way enterprises approach GTM strategies, yet selling AI-powered GTM solutions to CIOs requires a deep understanding of their buying priorities, adoption hurdles, and evaluation criteria. As enterprises seek to enhance efficiency, personalization, and automation in sales, marketing, and customer success, CIOs must navigate complex trade-offs between experimenting with AI point solutions, integrating AI into existing systems, or committing to a full-stack AI transformation. This session will equip founders and AI leaders with a clear understanding of how CIOs test, pilot, and purchase AI-driven GTM technologies, what risks and benefits they weigh in their decision-making, and how they measure ROI. Panelists will discuss frameworks for selling AI to CIOs, strategies to position AI as an enabler of business outcomes, and insights into how enterprises evaluate AI’s long-term impact on their GTM operations.