Go-to-Market
Go-To-Market (GTM) strategies are undergoing a fundamental shift, driven by the rapid adoption and evolution of AI. This transformation impacts building and scaling products, marketing, and IT infrastructure, demanding a reevaluation of traditional GTM approaches, roles, metrics, and buying processes.
At TieCon 2025, distinct sessions under the GTM track are scheduled for May 2, 2:30 PM - 4:30 PM, as seen from the eyes and lenses of CEOs, CMOs, and CIOs.
1. GTM Keynote: Jyoti Bansal in Conversation - “ From Startup to Scale in the AI Era”
Summary:
A deep dive conversation with Jyoti Bansal, a serial technology entrepreneur and venture capitalist, on building products and scaling GTM in the age of AI.
Abstract:
Jyoti Bansal, the visionary behind AppDynamics, Harness, and Traceable AI, and the co-founder of Unusual Ventures, will share his invaluable experiences and actionable strategies on building products, achieving product-market fit and developing effective go-to-market approaches, with a particular focus on AI. This session will provide practical takeaways and a deeper understanding of how to build and lead successful ventures in today's rapidly evolving landscape.
2. CMO SESSION: Panel: Reimagining Marketing Leadership in AI Era
Summary:
Artificial intelligence (AI) is no longer a futuristic concept but a present-day reality that is rapidly transforming the marketing landscape. This panel brings together a diverse group of marketing leaders from cutting-edge technology companies to explore how AI is reshaping the CMO's role and the entire marketing function. We explore questions that get beyond the AI hype. Such as: creating AI differentiation and story; building AI value props; evolving marketing tech stack; assessing marketing channels like SEO; hiring and training marketing teams, and much more.
3. CIO SESSION: “Selling AI to CIOs: How Enterprises Buy, Pilot, and Scale GTM AI Technologies”
Summary:
As AI reshapes the GTM landscape, tech founders and AI leaders must understand how CIOs evaluate, test, and implement AI-driven solutions. This session explores the enterprise buyer’s perspective—how CIOs think about incorporating AI into their GTM stack, their approach to risk and ROI, and the frameworks they use to pilot and scale new AI-powered technologies.
Abstract:
AI is transforming the way enterprises approach GTM strategies, yet selling AI-powered GTM solutions to CIOs requires a deep understanding of their buying priorities, adoption hurdles, and evaluation criteria. As enterprises seek to enhance efficiency, personalization, and automation in sales, marketing, and customer success, CIOs must navigate complex trade-offs between experimenting with AI point solutions, integrating AI into existing systems, or committing to a full-stack AI transformation. This session will equip founders and AI leaders with a clear understanding of how CIOs test, pilot, and purchase AI-driven GTM technologies, what risks and benefits they weigh in their decision-making, and how they measure ROI. Panelists will discuss frameworks for selling AI to CIOs, strategies to position AI as an enabler of business outcomes, and insights into how enterprises evaluate AI’s long-term impact on their GTM operations.