GTM Workshop for AI

GTM Workshop for AI

In a rapidly evolving AI-driven market, success depends on the ability to position products effectively, achieve strong product-market fit (PMF), and execute a scalable growth strategy. This hands-on workshop is designed for startup CEOs and GTM leaders of B2B software companies that are in-market and looking to refine their AI positioning, optimize their GTM strategy, and accelerate growth. Using proven frameworks such as the Five Factors Framework, AI Positioning Framework, AI Value Ladder, and Product-Market Growth Framework, participants will gain a structured approach to diagnose PMF, develop a compelling AI positioning strategy, and implement a scalable GTM model. Through interactive exercises, real-world case studies, and actionable takeaways, attendees will leave with a clear roadmap to strengthen their market position, align AI capabilities with customer needs, and drive sustainable revenue growth.

Who Should Apply?

This workshop is designed for startup CEOs, GTM leaders, and B2B AI-driven software teams looking to gain a competitive edge, drive product adoption, and scale effectively in a dynamic market. It is ideal for founders and growth leaders responsible for positioning, scaling, and optimizing AI differentiation in their go-to-market strategy.

Eligibility Criteria

Must have a B2B software product in market

Must have existing customers

Application Benefits

Access to Expert Mentoring

Exclusive Resources

Scalable GTM Strategy

Hands-on Feedback

What’s in It for You?

Assess and refine your Product-Market Fit (PMF) – Diagnose your PMF gaps using the Five Factors Framework and gain clarity on how to align AI offerings with market needs.

Develop a compelling AI positioning strategy – Define your hungry customer, articulate a bold brand promise, and create a contrarian POV that sets your product apart.

Align AI capabilities with real-world business impact – Use the AI Value Ladder to map AI differentiation (Assist, Automate, Augment, Eliminate) and integrate it into your GTM approach.

Build and execute a scalable growth strategy – Leverage the Explore, Expand, Extract model to design GTM strategies that drive adoption, expand market presence, and optimize long-term scalability.

Interactive case studies & hands-on exercises – Learn from companies like Stripe, Palantir, and Apigee on how to master AI positioning and category creation. Apply key frameworks to your business with guided exercises.

Walk away with a GTM roadmap tailored to your AI product – Develop a clear action plan to refine positioning, strengthen PMF, and execute growth strategies with confidence.

🚀 Apply now to secure your spot and take your AI-driven GTM strategy to the next level!

GTM Workshop for AI