SANTA CLARA CONVENTION CENTER
MAY 10-11, 2019

THE WORLD’S LARGEST
ENTREPRENEURSHIP CONFERENCE

Start. Connect. Scale.

STEVE LUCAS

SVP Business Development, Marketo, Adobe Company

GRAND KEYNOTE,

Steve joined Adobe as CEO of Marketo, Adobe’s largest acquisition in its 37-year history. In his current role, Steve continues to lead the Marketo team as Senior Vice President, Business Development. As Marketo’s CEO, Steve led the company through a period of major transformation and spearheaded organization- wide growth, making Marketo the leading marketing automation software provider. Throughout this time, Steve drove the expansion of Marketo’s capabilities through the acquisitions of ToutApp and Bizible, refocused its customer-first strategy, and steered the company through one of the MarTech industry’s biggest acquisitions.
Steve is a seasoned executive with more than 25 years of experience in enterprise software. Prior to joining Marketo, he served as the president of SAP’s Enterprise Platform Solutions, where he led the company’s multi-billion-dollar growth and expansion into a range of technology markets.
Before SAP, Steve was the senior vice president of platform marketing at Salesforce where he led the company’s expansion into cloud-based enterprise application development. He has held many senior leadership positions at a number of top cloud and analytics technology companies such as Microsoft, BusinessObjects, and Crystal Decisions. He has also co-chaired various government technology leadership initiatives, including the TechAmerica Big Data Commission. Steve has a Bachelor of Science in business administration from the University of Colorado.