SANTA CLARA CONVENTION CENTER
MAY 10-11, 2019

THE WORLD’S LARGEST
ENTREPRENEURSHIP CONFERENCE

Start. Connect. Scale.

MARKETING AND SALES ALIGNMENT

Friday, May 10th, 11:30 am to 12:00 pm

Hall A3

MARKETING AND SALES

A company’s top revenue-producing accounts represent a flashpoint for Sales and Marketing alignment. A lack of 360 degree buy-in, exquisitely coordinated effort and a focused approach can lead to missed revenue targets, wasted effort and misspent budget dollars. Often the most challenging Sales blockers are Strategic Account Execs, who either actively or passively deflect Marketing efforts to engage. This panel discussion with sales and marketing executives will discuss the marketing and sales alignment.