Speaker Name : Ellen Siminoff
Company : Shmoop
Title : President & CEO

Ellen Siminoff is currently President and CEO of Shmoop, a new media learning company. Shmoop offers students and teachers deep, fun, and engaging online supplements to classroom curriculum.

She was President and CEO of Efficient Frontier, a pioneer of dynamic Search Engine Marketing (SEM) management services. Prior to Efficient Frontier, Ms. Siminoff had six adventurous years as a founding executive at Yahoo!. During her tenure, she led Business Development (VP, Business Development and Planning), Corporate Development (SVP, Corporate Development) and eventually ran the Small Business and Entertainment Business units, representing approximately 25% of Yahoo's revenue (SVP, Entertainment and Small Business).

Among other boards and advisory relationships, Ms. Siminoff serves on the board of directors for US Auto Parts, an Internet retailer with more than 550,000 top-rated discount car parts, Solarwinds,, a leading provider of downloadable, enterprise-class network management software, 4INFO, a utility for mobile phones providing users the means to search, discover, and receive relevant information and content, Mozilla, the makers of the Firefox browser, and Journal Communications, a diversified media and communications company operating businesses in newspaper publishing, radio and television broadcasting, telecommunications and printing services. In 2005 she was one of eight industry professionals named "Masters of Information" by Forbes magazine.

Ms. Siminoff graduated Stanford's Graduate School of Business with an MBA and Princeton University with a B.A. in economics.