From entrepreneurs working on new applications to established firms looking to gain scale, effective customer acquisition strategies remain of paramount importance and vital to success. The massive scale of application platforms today combined with the acceptance of modularized content/functionality have resulted in new options for those looking to crack the consumer adoption nut. What are the pros and cons of an apps only strategy? What are the best practices around a hybrid website/app approach? And, is there still such a thing as a website only strategy? Join us as we bring together an exciting panel to revisit the ins and outs of customer acquisition.