2008 has seen a myriad of applications, content and services targeted for mobile users. This session will focus on which of these applications, content and services are gaining broad user adoption. It will address issues related to which user segment is driving this adoption, in which markets and what are the structural and infrastructure orientation of these markets that is helping catalyze this adoption. The session will provide a global perspective of users, usage and market dynamics, and, the trends, opportunities and tales of caution for entrepreneurs going forward.

Key Takeaways:

The attendee/entrepreneur at this session can expect to get a perspective on questions like: What's Working in Wireless? What applications are driving consumer usage and why? What applications are gaining traction in different countries, among different types of consumers, and in the different parts of the mobile ecosystem? This panel will look at myriad of applications that are currently working for consumers (such as Mobile Content/Widgets, LBS, Mobile Ads, Messaging), narrow down verticals that are doing well, analyze what kind of content drove adoption, and will throw a light on the key factors that ensured their success. It will provide the entrepreneur/attendee insights into the current state of play and the opportunities and challenges as the market evolved and grows.

Some of the specific topics, the panel would address are:

• Consumer application acceptance across different geographies and market segment.
• Key factors making app/ services popular - Device/ Bandwidth/ Carrier data plans/ User friendly interface.
• Which verticals are doing well - Social Networking/LBS/Entertainment/Healthcare? Within each vertical what are specific capabilties that seem to be gaining traction over other capabilities.
• What type of content drove data usage - Games/ Rich multimedia/ User generated content?