In a few short years, Social Media has catalyzed a remarkable change in human behavior. Hundreds of millions of people now log on every day to be a part of the community and tap into the incredible flow of information and activity. However, despite the vibrancy of the community, the richness of the interactions, the millions of users, and billions of hours spent, critics have pointed out that few companies have found a way to create sustainable profits. That is about to change. Come hear from the new social media pioneers who have tapped into the rich veins of gold in the social media universe and are building creative new products that will change the way we think of the Social Media business in the next 24 months.